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Media buyers and planners need to get acclimated on the OTT/CTV advertising landscape By Brian Hunt, Premion, Corporate VP of Business Development LinkedIn, Nov 29, 2017 I recently spoke at the National Association of Broadcasters (NAB) OTT: Local Media Case Studies...read more
November 20, 2017 / Interview - Jim Wilson / No Comment Jim Wilson: Consumer eyes are moving away from cable TV and towards OTT providers The new era of advertising is here. Consumer eyes are moving away from cable TV and towards OTT providers. Premion President Jim...read more
How OTT advertisers can reach their right audiences and create more effective campaigns By Brian Hunt, Premion, Corporate VP of Business Development LinkedIn, November 13, 2017 Last month, I joined industry peers from Google, Nielsen, Comcast and MediaOcean in a...read more