Join Us at the TV of Tomorrow Show on Wed June 28th for a Blockchain Discussion

premion TVoT show

If you’re attending this week’s TV of Tomorrow Show in San Francisco, we invite you to join us on Wednesday, June 28th at 9:10am for our panel discussion “Blockchain Technology for Programmatic OTT Advertising.”

The panel will feature Premion President Jim Wilson and MadHive CEO Adam Helfgott, plus other blockchain and ad-tech experts from MediaVest, Ericsson and IBM iX, who will all share insight on how Blockchain can transform the advertising industry.  Topics will include predictive analytics, cross-platform data portability and security, standardized segmentation and targeting, transparency and more. The panel will be moderated by Tim Hanlon, CEO of The Vertere Group.

You can see the complete lineup here.

 

ABOUT THE AUTHOR
Annmarie Gatti is a Senior Marketing Executive with over 20 years of experience in managing physical and digital marketing and production for top-tier entertainment corporations. She has exceptional experience spearheading campaigns for high-profile releases and key entertainment franchises, and is expert in crafting strategies designed to establish market presence and increase profitability. As President of Gatti Entertainment Marketing, she has worked with Atari, TouchTunes, and Entertainment One, specializing in integrated marketing campaigns and brand management. As Senior Director of Marketing for Sony BMG Music Entertainment, she led the marketing strategy development and deployment for the Home Entertainment Group. She currently serves as Adjunct Professor of Marketing at SUNY Purchase College.
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