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Our vision

“TEGNA continues to bring innovative products that expand opportunities for advertisers to reach their target audiences. With Premion, we are focused on leading the local and regional OTT advertising market with premium, long-form and brand-safe content delivered anytime, anywhere and on any device.”

Jim Wilson President, Premion, a division of TEGNA Media

Press

05/05/2017, FierceBroadcasting: Tegna’s Jim Wilson talks OTT Monetization for Broadcasters

Jim Wilson, president of Premion speaks with Ben Munson of FierceBroadcasting at the NAB Show in Las Vegas about Premion’s OTT strategy and OTT’s overarching role in the broadcast industry.

Watch video here.

01/30/2017, Ad Exchanger: After The Gannett Spinoff, Tegna Builds Up Its OTT Ads Business

After Tegna spun off its broadcast and digital media business from Gannett in 2015, it built a managed services unit called Premion, focused on over-the-top advertising in regional and local markets.

Premion initially used Tegna’s 700-person sales force but is now bulking up with dedicated sales staff.

Read full article here.

 

11/02/2016, Multichannel News:Tegna Seeks OTT Ad-Vantage

New business unit, Premion, zeroes in on OTT spots for local and regional advertisers

Extending a bridge to the over-the-top world for local and regional advertisers, Tegna has launched Premion, a new division of Tegna Media.

Premion, Tegna said, supplies a platform that enables local and regional advertisers to buy inventory on premium long-form content, and gets there by aggregating advertising inventory from more than 80 sources. Possible candidates include Roku, which has seen advertising become a significant contributor to its revenue mix, as well as Sling TV, Xumo, and major TV programmers that support OTT and authenticated video apps such as NBC Sports, FX and Discovery.

Read full article here.

11/02/2016, WZZM 13: TEGNA launches Premion: Over-the-top advertising business

On Wednesday, Nov. 2, TEGNA Inc. announced the launch of Premion, an over-the-top advertising services platform.

The Premion platform aggregates advertising inventory from 80 OTT sources and gives local and regional advertisers one streamlined solution to sell into premium long-form episodic content from those sources. A full list of sources, content platforms, and networks will be announced soon. 

Read full article here.

11/02/2016, Press Release: TEGNA Launches New Business Focused on Over-The-Top Advertising

PREMION DELIVERS LEADING PREMIUM LONG-FORM OTT CONTENT TO LOCAL AND REGIONAL ADVERTISERS THROUGH ONE STREAMLINED SOLUTION

McLEAN, VA – TEGNA Inc. (NYSE: TGNA) announced today the launch of Premion, a first-in-market advertising services platform that offers local and regional advertisers access to premium long-form episodic content through one streamlined solution. Premion is a new division of TEGNA Media. Read full article here.

Learn how you can place your ads alongside premium long-form OTT content.