As we reflect upon the progress of 2017, there’s never been a more exciting time for the advancement and growth of OTT (over-the-top) content, advertising and related services.
Next week industry leaders will convene at NYC Television Week and the NAB Show New York to showcase the latest developments and thinking around the transformation of television.
Join us as we share our market perspectives on the future of OTT advertising at the following panels at next week’s events:
TV2020: Monetizing the Future @ NAB Show New York
Panel: OTT and Digital Opportunities
Wednesday October 18 | 3:15pm
Javits Convention Center, NYC
OTT monetization strategies, specialized for local TV broadcasters, will be the focus of our panel session. I’ll be joining a panel of experts to offer a leading-edge look at how TV station groups can drive OTT revenue strategies for 2018 and beyond.
Advanced Advertising Summit @ NYC Television Week
Panel: Video Everywhere
Wednesday October 18 | 10:50am
Sheraton Times Square
The dramatic shift in viewing behavior presents significant challenges to traditional TV business assumptions. I’ll be joining this panel to explore the advertising implications of these quickly mainstreaming forms of streaming TV/video viewing, as well as how marketers and programmers can benefit now and into the future.
Next TV Summit @ NYC Television Week
Panel: Redefining Television Advertising
Wednesday October 18 | 11:50am
Sheraton Times Square
What are the new technologies and trends that are shaping what’s next in branding and advertising? Our Brian Hunt will join this panel to share perspectives on the winning formulas for advertisers in meeting consumer expectations and share their view of what the TV advertising business will look like two years down the line.
We look forward to a week of engaging discussions on the future of television and advertising.
If you missed the Blockchain Panel at The TV of Tomorrow Show last month, no worries, you can catch the podcast here, featuring Premion President Jim Wilson and MadHive CEO Adam Helfgott.
Premion President Jim Wilson and MediaVest’s Jonathan Boker
If you’re attending this week’s TV of Tomorrow Show in San Francisco, we invite you to join us on Wednesday, June 28th at 9:10am for our panel discussion “Blockchain Technology for Programmatic OTT Advertising.”
The panel will feature Premion President Jim Wilson and MadHive CEO Adam Helfgott, plus other blockchain and ad-tech experts from MediaVest, Ericsson and IBM iX, who will all share insight on how Blockchain can transform the advertising industry. Topics will include predictive analytics, cross-platform data portability and security, standardized segmentation and targeting, transparency and more. The panel will be moderated by Tim Hanlon, CEO of The Vertere Group.
If you’re attending this week’s Cablefax TV Innovation Summit in NYC, we invite you to join us on Thursday, June 8th @3PM for Bye Bye Bundle: Thriving in an OTT World.
The panel will feature Premion Corporate VP of Business Development, Brian Hunt, along with key executives from Univision, Bloomberg TV and Proskauer, who will all share insights on the OTT landscape and implications for advertising, licensing and ROI. The panel will be moderated by Lynne Costantini, President of Costantini Media Advisors.