If you missed the Blockchain Panel at The TV of Tomorrow Show last month, no worries, you can catch the podcast here, featuring Premion President Jim Wilson and MadHive CEO Adam Helfgott.
Premion President Jim Wilson and MediaVest’s Jonathan Boker
If you’re attending this week’s TV of Tomorrow Show in San Francisco, we invite you to join us on Wednesday, June 28th at 9:10am for our panel discussion “Blockchain Technology for Programmatic OTT Advertising.”
The panel will feature Premion President Jim Wilson and MadHive CEO Adam Helfgott, plus other blockchain and ad-tech experts from MediaVest, Ericsson and IBM iX, who will all share insight on how Blockchain can transform the advertising industry. Topics will include predictive analytics, cross-platform data portability and security, standardized segmentation and targeting, transparency and more. The panel will be moderated by Tim Hanlon, CEO of The Vertere Group.
Premion announced its partnership today with MadHive, a blockchain-based ad tech solutions provider. The partnership is in direct response to the growing fragmentation and lack of scalability in OTT advertising as well as the lack of transparency in the industry as a whole. By harnessing MadHive’s blockchain-powered solutions, Premion seeks to bring increased transparency and accountability to the opaque ad tech supply chain.
You can read more about it here: Digital TV News Net