by Annmarie Gatti
There’s no denying that OTT has hit the mainstream, solidifying its place in the media plans of advertisers. But as OTT continues to grow at a rapid rate, what do advertisers need to know about integrating OTT into their broadcast buys?
TEGNA Marketing offers insights into the value of integrating OTT and TV advertising in your ad campaign.
Advertisers are starting to recognize the benefits of combining TV and OTT advertising, and streaming services are making it easier and more efficient for advertisers to integrate TV and OTT in their media mix.