To Download our PDF version, Click Here.

For more information, contact your local TEGNA sales team or complete our online form and we will contact you!

 

The Real Truth About OTT Advertising:

Millennials aren’t the only ones watching. More than 60% of OTT viewers are ages 25-54. That’s more than 90 million viewers!

More OTT Viewers are consuming content on Connected TVs. Almost 60% of the U.S. population use a Connected TV each month.

It’s not just cord cutters but cord extenders who want more entertainment options. 52% of U.S. broadband households subscribe to both Pay-TV and OTT services.

OTT is now mainstream. Today, 78% of U.S. consumers have OTT subscriptions and they’re spending more time watching OTT than ever before.

There are 188 Million OTT users. Over 64% access OTT on a streaming device at least once a day.

OTT advertising is growing rapidly. OTT is the fastest-growing segment of video advertising views. OTT ad revenues are forecasted to rise to $31.5 billion by 2018 from $8.4 billion in 2015.