Blog
Join Us at the CableFax TV Innovation Summit on June 8th
CaIl if you’re attending this week’s Cablefax TV Innovation Summit in NYC, we invite you to join us on Thursday, June 8th @3PM for Bye Bye Bundle: Thriving in an OTT World. The panel will feature Premion Corporate VP of Business Development, Brian Hunt, along with key...
Five OTT Advertising Takeaways from NAB
At this year’s NAB, I hosted a panel session with fellow panelists Raoul Marinescu, Head of Sales at Pluto TV; Adam Helfgott, CEO of MadHive; Giancarlo Maniaci, CEO at ColorTV and David Haynie, CEO at CitySpark. Stacy Huggins, CMO of MadHive moderated the panel. The...
Exclusive Interview with Jim Wilson at NAB Show in Las Vegas
Jim Wilson, president of Premion speaks with Ben Munson of FierceBroadcasting at the NAB Show in Las Vegas about Premion’s OTT strategy and OTT’s overarching role in the broadcast industry. [button...
The CMO’s Guide to OTT Advertising
To drive the growth engine in today’s fast-changing world, CMOs must keep pace of the rapidly evolving channels and technologies to engage audiences that are multiplying at a lightning pace across platforms and devices. Forward-looking CMOs are paying greater...
Join us at NAB for Insights on the Future of OTT Advertising
As we head into this year’s NAB Show, there’s never been a more exciting time for the growth and investment in the future of OTT (over-the-top) content, advertising and related services.
Why Reaching Premium Audiences on OTT is the Smarter Choice for Brand Safety
The mass exodus of YouTube by advertisers could cost Google as much as $750 million in revenue, according to analyst estimates. And with global digital ad spending reaching $195 billion last year (source: eMarketer), there is simply too much money and risk involved to...