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The Path Forward For Our Advertising Transparency Agenda

The Path Forward For Our Advertising Transparency Agenda

By any measure, media transparency remains the hot-button issue for advertisers today. Beyond voicing their concerns, we’ve seen two of the world’s largest advertisers pull back their digital ad spending. Both P&G and Unilever are putting their money where their...

The Real Truth about OTT Advertising

The Real Truth about OTT Advertising

To Download our PDF version, Click Here. For more information, contact your local TEGNA sales team or complete our online form and we will contact you!   The Real Truth About OTT Advertising: Millennials aren't the only ones watching. More than 60% of OTT viewers are...

Join Us at the CableFax TV Innovation Summit on June 8th

Join Us at the CableFax TV Innovation Summit on June 8th

CaIl if you’re attending this week’s Cablefax TV Innovation Summit in NYC, we invite you to join us on Thursday, June 8th @3PM for Bye Bye Bundle: Thriving in an OTT World. The panel will feature Premion Corporate VP of Business Development, Brian Hunt, along with key...

Five OTT Advertising Takeaways from NAB

Five OTT Advertising Takeaways from NAB

At this year’s NAB, I hosted a panel session with fellow panelists Raoul Marinescu, Head of Sales at Pluto TV; Adam Helfgott, CEO of MadHive; Giancarlo Maniaci, CEO at ColorTV and David Haynie, CEO at CitySpark. Stacy Huggins, CMO of MadHive moderated the panel. The...