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Tips for OTT and TV Advertising Integration

Tips for OTT and TV Advertising Integration

There’s no denying that OTT has hit the mainstream, solidifying its place in the media plans of advertisers. But as OTT continues to grow at a rapid rate, what do advertisers need to know about integrating OTT into their broadcast buys? TEGNA Marketing offers insights...

The Path Forward For Our Advertising Transparency Agenda

The Path Forward For Our Advertising Transparency Agenda

By any measure, media transparency remains the hot-button issue for advertisers today. Beyond voicing their concerns, we’ve seen two of the world’s largest advertisers pull back their digital ad spending. Both P&G and Unilever are putting their money where their...

Three Takeaways on Why OTT Advertising is Now Primetime

Three Takeaways on Why OTT Advertising is Now Primetime

This month, I participated in panel discussions at CableFax’s TV Innovation Summit and the Next TV Summit.  At both events, industry leaders convened to share perspectives on our fast-evolving TV landscape. The common discussion theme at both events is that linear TV...

The Real Truth about OTT Advertising

To Download our PDF version, Click Here. For more information, contact your local TEGNA sales team or complete our online form and we will contact...