Blog
Is OTT a Broadcast or Digital Buy?
The transformation of TV is happening faster than many anticipated. OTT (over-the-top) viewing is growing exponentially. It’s now the dominant platform for premium video viewing. While advertisers know they must be there, many are still asking: Is it a broadcast or a...
Tips for OTT and TV Advertising Integration
There’s no denying that OTT has hit the mainstream, solidifying its place in the media plans of advertisers. But as OTT continues to grow at a rapid rate, what do advertisers need to know about integrating OTT into their broadcast buys? TEGNA Marketing offers insights...
Thrusting broadcasters into the digital future: E-Book from FierceBroadcasting
Premion President, Jim Wilson, provides insights on Premion and OTT advertising in FierceBroadcasting’s new eBook “Thrusting Broadcasters into the Digital Future”… Click here to go to the FierceBroadcasting website where you can download the eBook. eBook intro:...
The Path Forward For Our Advertising Transparency Agenda
By any measure, media transparency remains the hot-button issue for advertisers today. Beyond voicing their concerns, we’ve seen two of the world’s largest advertisers pull back their digital ad spending. Both P&G and Unilever are putting their money where their...
Blockchain Technology Podcast from The TV Show of Tomorrow
If you missed the Blockchain Panel at The TV of Tomorrow Show last month, no worries, you can catch the podcast here, featuring Premion President Jim Wilson and MadHive CEO Adam Helfgott. Click on the image below to listen to the podcast:...
Join Us at the TV of Tomorrow Show on Wed June 28th for a Blockchain Discussion
If you’re attending this week’s TV of Tomorrow Show in San Francisco, we invite you to join us on Wednesday, June 28th at 9:10am for our panel discussion “Blockchain Technology for Programmatic OTT Advertising.” The panel will feature Premion President Jim Wilson and...
The Real Truth about OTT Advertising
To Download our PDF version, Click Here. For more information, contact your local TEGNA sales team or complete our online form and we will contact you!  The Real Truth About OTT Advertising: Millennials aren't the only ones watching. More than 60% of OTT viewers are...
Premion Partners with MadHive to Advance OTT Services and Solutions
Premion announced its partnership today with MadHive, a blockchain-based ad tech solutions provider. The partnership is in direct response to the growing fragmentation and lack of scalability in OTT advertising as well as the lack of transparency in the industry as a...