Blog
AAPC Conference: 3 Connected TV Takeaways for Political Advertisers Â
by Dennis Williams, Director of Sales at TEGNA Last month, I spoke at the American Association of Political Consultants (AAPC) Sacramento Regional Conference on The Evolving Media Buying Landscape panel to share insights on how Connected TV or OTT advertising offers...
Why Political Advertisers Should Embrace Connected TV for the Midterms
We make OTT Advertising Simple. Contact: Kate Morley (NY) 703-873-6345  KMorley@tegna.com Premion simplifies the OTT advertising buying process by eliminating the hassle of working with multiple providers. Through our direct relationships with leading TV networks...
Gabbcon Panel: The Next Generation of Local TV
Premion's Will Felcon talks about the evolution of local broadcast at GABBON NY with Gabbcon CEO Gabe Greenberg and Publicis Media's Frank Friedman. You can watch the entire panel here or by clicking on the image below....
How OTT Will Innovate In 2018
2017 saw tremendous consumer growth in streaming TV services and 2018 is set to be even bigger. This year, eMarketer estimates that 181.5 million U.S. consumers will use connected TVs at least once every month -- equating to more than 55% of the U.S. population -- and...
Join us at the TV of Tomorrow Show on Thursday Dec 7
If you’re attending this week’s TV of Tomorrow Show in New York City, we invite you to join us on Thursday, December 7 at 1:15pm for our panel discussion “Data-Driven Advertising: Hurdles and Opportunities.” The panel will feature Premion President Jim Wilson and...
Cord-Cutters and Cord-Nevers Spark the New Era of Advertising: Jim Wilson on Cheddar TV
The new era of advertising is here. Consumer eyes are moving away from cable TV and towards OTT providers. Premion President Jim Wilson shares insights on OTT and how Premion helps advertisers reach cord-cutters as they migrate away from traditional media outlets… You...
Working Together to Combat Ad Fraud with Blockchain
Blockchain offers tremendous promise to fix the growing ad fraud problem, but it will take greater collaboration among industry players to drive its progress. According to a CNBC report, ad fraud will cost brands $16.4 billion globally this year, and nearly 20 percent...
Join us at NYC Television Week and NAB Show NY for Insights on OTT Advertising
As we reflect upon the progress of 2017, there’s never been a more exciting time for the advancement and growth of OTT (over-the-top) content, advertising and related services. Next week industry leaders will convene at NYC Television Week and the NAB Show New York to...