by Jim Wilson, President of Premion

As we reflect upon the progress of 2017, there’s never been a more exciting time for the advancement and growth of OTT (over-the-top) content, advertising and related services.

Next week industry leaders will convene at NYC Television Week and the NAB Show New York to showcase the latest developments and thinking around the transformation of television.

Join us as we share our market perspectives on the future of OTT advertising at the following panels at next week’s events:

TV2020: Monetizing the Future @ NAB Show New York
Panel: OTT and Digital Opportunities

Wednesday October 18 | 3:15pm 
Javits Convention Center, NYC

OTT monetization strategies, specialized for local TV broadcasters, will be the focus of our panel session.  I’ll be joining a panel of experts to offer a leading-edge look at how TV station groups can drive OTT revenue strategies for 2018 and beyond.

Advanced Advertising Summit @ NYC Television Week
Panel: Video Everywhere
Wednesday October 18 | 10:50am
Sheraton Times Square

The dramatic shift in viewing behavior presents significant challenges to traditional TV business assumptions. I’ll be joining this panel to explore the advertising implications of these quickly mainstreaming forms of streaming TV/video viewing, as well as how marketers and programmers can benefit now and into the future.

Next TV Summit @ NYC Television Week
Panel: Redefining Television Advertising 
Wednesday October 18 | 11:50am
Sheraton Times Square

What are the new technologies and trends that are shaping what’s next in branding and advertising? Our Brian Hunt will join this panel to share perspectives on the winning formulas for advertisers in meeting consumer expectations and share their view of what the TV advertising business will look like two years down the line.

We look forward to a week of engaging discussions on the future of television and advertising.