Media buyers and planners need to get acclimated on the OTT/CTV advertising landscape
By Brian Hunt, Premion, Corporate VP of Business Development
LinkedIn, Nov 29, 2017
I recently spoke at the National Association of Broadcasters (NAB) OTT: Local Media Case Studies panel to share insights on advancements in the rapidly growing OTT or CTV (connected TV) space. In 2017, a total of 22.2 million U.S. adults will have cut the cord as more consumers turn to OTT as their primary video signal.
The dramatic shift in media viewing habits present real challenges for traditional local DMA media buyers. Media buyers and planners need to get acclimated on the OTT landscape to effectively reach the right audiences on these new distribution platforms.
And a short video clip about Premion: