Five Tips for Effective OTT/CTV Advertising Buying and Planning

By Brian Hunt, Premion, Corporate VP of Business Development
LinkedIn, Nov 29, 2017

I recently spoke at the National Association of Broadcasters (NAB) OTT: Local Media Case Studies panel to share insights on advancements in the rapidly growing OTT or CTV (connected TV) space. In 2017, a total of 22.2 million U.S. adults will have cut the cord as more consumers turn to OTT as their primary video signal.

The dramatic shift in media viewing habits present real challenges for traditional local DMA media buyers. Media buyers and planners need to get acclimated on the OTT landscape to effectively reach the right audiences on these new distribution platforms.

Click here to LinkedIn to read about the five tips for effective buying and planning of OTT advertising from our panel…

And a short video clip about Premion:

ABOUT THE AUTHOR
Annmarie Gatti is a Senior Marketing Executive with over 20 years of experience in managing physical and digital marketing and production for top-tier entertainment corporations. She has exceptional experience spearheading campaigns for high-profile releases and key entertainment franchises, and is expert in crafting strategies designed to establish market presence and increase profitability. As President of Gatti Entertainment Marketing, she has worked with Atari, TouchTunes, and Entertainment One, specializing in integrated marketing campaigns and brand management. As Senior Director of Marketing for Sony BMG Music Entertainment, she led the marketing strategy development and deployment for the Home Entertainment Group. She currently serves as Adjunct Professor of Marketing at SUNY Purchase College.
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