Join us at the TV of Tomorrow Show on Thursday Dec 7

premion TVoT show

If you’re attending this week’s TV of Tomorrow Show in New York City, we invite you to join us on Thursday, December 7 at 1:15pm for our panel discussion “Data-Driven Advertising: Hurdles and Opportunities.”

The panel will feature Premion President Jim Wilson and executives at the forefront of advanced TV advertising. Topics will include brand safety, blockchain, addressable, consolidation and more.

You can see the complete lineup here.

Three Takeaways on How OTT is Redefining Television Advertising

By Brian Hunt, Premion, Corporate VP of Business Development
LinkedIn, November 13, 2017

Last month, I joined industry peers from Google, Nielsen, Comcast and MediaOcean in a lively panel talk on the future of television advertising at the Next TV Summit in New York. Our industry is transforming quickly and there’s one common theme that our panelists agreed on: television advertising is getting redefined every day.

Audience fragmentation is accelerating in our ‘place-shifting era,’ where people consume content anywhere, anytime and across multiple devices. In turn, advertisers are grappling with how best to reach and meet changing consumer expectations.

So how can advertisers reach their right audiences and create more effective campaigns in our fast-changing TV landscape? Click through to my LinkedIn article for three key takeaways from our panel.

Join us at NYC Television Week & NAB Show New York for insights on OTT Advertising

OTT content choices, OTT television TV movie panel

by Jim Wilson, President of Premion

As we reflect upon the progress of 2017, there’s never been a more exciting time for the advancement and growth of OTT (over-the-top) content, advertising and related services.

Next week industry leaders will convene at NYC Television Week and the NAB Show New York to showcase the latest developments and thinking around the transformation of television.

Join us as we share our market perspectives on the future of OTT advertising at the following panels at next week’s events:

TV2020: Monetizing the Future @ NAB Show New York
Panel: OTT and Digital Opportunities

Wednesday October 18 | 3:15pm
Javits Convention Center, NYC

OTT monetization strategies, specialized for local TV broadcasters, will be the focus of our panel session.  I’ll be joining a panel of experts to offer a leading-edge look at how TV station groups can drive OTT revenue strategies for 2018 and beyond.

Advanced Advertising Summit @ NYC Television Week
Panel: Video Everywhere
Wednesday October 18 | 10:50am
Sheraton Times Square

The dramatic shift in viewing behavior presents significant challenges to traditional TV business assumptions. I’ll be joining this panel to explore the advertising implications of these quickly mainstreaming forms of streaming TV/video viewing, as well as how marketers and programmers can benefit now and into the future.

Next TV Summit @ NYC Television Week
Panel: Redefining Television Advertising
Wednesday October 18 | 11:50am
Sheraton Times Square

What are the new technologies and trends that are shaping what’s next in branding and advertising? Our Brian Hunt will join this panel to share perspectives on the winning formulas for advertisers in meeting consumer expectations and share their view of what the TV advertising business will look like two years down the line.

We look forward to a week of engaging discussions on the future of television and advertising.

Blockchain Technology Podcast from The TV Show of Tomorrow

TV of Tomorrow Show Blockchain Panel

If you missed the Blockchain Panel at The TV of Tomorrow Show last month, no worries, you can catch the podcast here, featuring Premion President Jim Wilson and MadHive CEO Adam Helfgott.

TVOT show Blockchain Panel with Premion President Jim Wilson and MediaVest's Jonathan Boker

Premion President Jim Wilson and MediaVest’s Jonathan Boker

 

 

Join Us at the TV of Tomorrow Show on Wed June 28th for a Blockchain Discussion

premion TVoT show

If you’re attending this week’s TV of Tomorrow Show in San Francisco, we invite you to join us on Wednesday, June 28th at 9:10am for our panel discussion “Blockchain Technology for Programmatic OTT Advertising.”

The panel will feature Premion President Jim Wilson and MadHive CEO Adam Helfgott, plus other blockchain and ad-tech experts from MediaVest, Ericsson and IBM iX, who will all share insight on how Blockchain can transform the advertising industry.  Topics will include predictive analytics, cross-platform data portability and security, standardized segmentation and targeting, transparency and more. The panel will be moderated by Tim Hanlon, CEO of The Vertere Group.

You can see the complete lineup here.

 

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