Join us at the TV of Tomorrow Show on Thursday Dec 7

Join us at the TV of Tomorrow Show on Thursday Dec 7

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Join us on Thursday, December 7

If you’re attending this week’s TV of Tomorrow Show in New York City, we invite you to join us on Thursday, December 7 at 1:15pm for our panel discussion “Data-Driven Advertising: Hurdles and Opportunities.”

The panel will feature Premion President Jim Wilson and executives at the forefront of advanced TV advertising. Topics will include brand safety, blockchain, addressable, consolidation and more.

You can see the complete lineup here.

Five Tips For Effective OTT/CTV Advertising Buying And Planning

Five Tips For Effective OTT/CTV Advertising Buying And Planning

Media buyers and planners need to get acclimated on the OTT/CTV advertising landscape

By Brian Hunt, Premion, Corporate VP of Business Development

LinkedIn, Nov 29, 2017

I recently spoke at the National Association of Broadcasters (NAB) OTT: Local Media Case Studies panel to share insights on advancements in the rapidly growing OTT or CTV (connected TV) space. In 2017, a total of 22.2 million U.S. adults will have cut the cord as more consumers turn to OTT as their primary video signal.

The dramatic shift in media viewing habits present real challenges for traditional local DMA media buyers. Media buyers and planners need to get acclimated on the OTT landscape to effectively reach the right audiences on these new distribution platforms.

Click here to LinkedIn to read about the five tips for effective buying and planning of OTT advertising from our panel…

And a short video clip about Premion:

Cord-Cutters and Cord-Nevers Spark the New Era of Advertising: Jim Wilson on Cheddar TV

Cord-Cutters and Cord-Nevers Spark the New Era of Advertising: Jim Wilson on Cheddar TV

November 20, 2017 / InterviewJim Wilson / No Comment

Jim Wilson: Consumer eyes are moving away from cable TV and towards OTT providers

The new era of advertising is here. Consumer eyes are moving away from cable TV and towards OTT providers. Premion President Jim Wilson shares insights on OTT and how Premion helps advertisers reach cord-cutters as they migrate away from traditional media outlets…

You can see the full interview here on Cheddar TV:

Jim Wilson - President of Premion Media

JOIN US AT NYC TELEVISION WEEK & NAB SHOW NEW YORK FOR INSIGHTS ON OTT ADVERTISING

JOIN US AT NYC TELEVISION WEEK & NAB SHOW NEW YORK FOR INSIGHTS ON OTT ADVERTISING


by Jim Wilson, President of Premion

As we reflect upon the progress of 2017, there’s never been a more exciting time for the advancement and growth of OTT (over-the-top) content, advertising and related services.

Next week industry leaders will convene at NYC Television Week and the NAB Show New York to showcase the latest developments and thinking around the transformation of television.

Join us as we share our market perspectives on the future of OTT advertising at the following panels at next week’s events:

TV2020: Monetizing the Future @ NAB Show New York
Panel: OTT and Digital Opportunities

Wednesday October 18 | 3:15pm 
Javits Convention Center, NYC

OTT monetization strategies, specialized for local TV broadcasters, will be the focus of our panel session.  I’ll be joining a panel of experts to offer a leading-edge look at how TV station groups can drive OTT revenue strategies for 2018 and beyond.

Advanced Advertising Summit @ NYC Television Week
Panel: Video Everywhere
Wednesday October 18 | 10:50am
Sheraton Times Square

The dramatic shift in viewing behavior presents significant challenges to traditional TV business assumptions. I’ll be joining this panel to explore the advertising implications of these quickly mainstreaming forms of streaming TV/video viewing, as well as how marketers and programmers can benefit now and into the future.

Next TV Summit @ NYC Television Week
Panel: Redefining Television Advertising 
Wednesday October 18 | 11:50am
Sheraton Times Square

What are the new technologies and trends that are shaping what’s next in branding and advertising? Our Brian Hunt will join this panel to share perspectives on the winning formulas for advertisers in meeting consumer expectations and share their view of what the TV advertising business will look like two years down the line.

We look forward to a week of engaging discussions on the future of television and advertising.

IS OTT A BROADCAST OR DIGITAL BUY?

IS OTT A BROADCAST OR DIGITAL BUY?

OTT Advertising: The rise of OTT comes at a time when cable is seeing continuing declines

by Jim Wilson, President of Premion
MediaPost, Sept 27, 2017

The transformation of TV is happening faster than many anticipated. OTT (over-the-top) viewing is growing exponentially. It’s now the dominant platform for premium video viewing. While advertisers know they must be there, many are still asking: Is it a broadcast or a digital buy?

It’s time we look at OTT advertising differently.

In this golden age of TV, where consumers have more quality content options than ever, they’re embracing the speed at which TV is moving to the Internet, especially if it’s ad-funded and free.

eMarketer estimates there are 193.3 million OTT users in 2017, with 168.1 million U.S. connected TV users. The rise of OTT comes at a time when cable is seeing continuing declines as another million consumers cut the TV cord last quarter, per a DSL Report.

Click here to read the entire article in MediaPost.