November 20, 2017 / Interview – Jim Wilson / No Comment
Jim Wilson: Consumer eyes are moving away from cable TV and towards OTT providers
The new era of advertising is here. Consumer eyes are moving away from cable TV and towards OTT providers. Premion President Jim Wilson shares insights on OTT and how Premion helps advertisers reach cord-cutters as they migrate away from traditional media outlets…
You can see the full interview here on Cheddar TV:
OTT Advertising: The rise of OTT comes at a time when cable is seeing continuing declines
by Jim Wilson, President of Premion
MediaPost, Sept 27, 2017
The transformation of TV is happening faster than many anticipated. OTT (over-the-top) viewing is growing exponentially. It’s now the dominant platform for premium video viewing. While advertisers know they must be there, many are still asking: Is it a broadcast or a digital buy?
It’s time we look at OTT advertising differently.
In this golden age of TV, where consumers have more quality content options than ever, they’re embracing the speed at which TV is moving to the Internet, especially if it’s ad-funded and free.
eMarketer estimates there are 193.3 million OTT users in 2017, with 168.1 million U.S. connected TV users. The rise of OTT comes at a time when cable is seeing continuing declines as another million consumers cut the TV cord last quarter, per a DSL Report.
Click here to read the entire article in MediaPost.
July 13, 2017 / Blockchain – Jim Wilson – OTT – Panels / No Comment
If you missed the Blockchain Panel at The TV of Tomorrow Show last month, no worries, you can catch the podcast here, featuring Premion President Jim Wilson and MadHive CEO Adam Helfgott.