Join us at the TV of Tomorrow Show on Thursday Dec 7

premion TVoT show

If you’re attending this week’s TV of Tomorrow Show in New York City, we invite you to join us on Thursday, December 7 at 1:15pm for our panel discussion “Data-Driven Advertising: Hurdles and Opportunities.”

The panel will feature Premion President Jim Wilson and executives at the forefront of advanced TV advertising. Topics will include brand safety, blockchain, addressable, consolidation and more.

You can see the complete lineup here.

Five Tips for Effective OTT/CTV Advertising Buying and Planning

By Brian Hunt, Premion, Corporate VP of Business Development
LinkedIn, Nov 29, 2017

I recently spoke at the National Association of Broadcasters (NAB) OTT: Local Media Case Studies panel to share insights on advancements in the rapidly growing OTT or CTV (connected TV) space. In 2017, a total of 22.2 million U.S. adults will have cut the cord as more consumers turn to OTT as their primary video signal.

The dramatic shift in media viewing habits present real challenges for traditional local DMA media buyers. Media buyers and planners need to get acclimated on the OTT landscape to effectively reach the right audiences on these new distribution platforms.

Click here to LinkedIn to read about the five tips for effective buying and planning of OTT advertising from our panel…

And a short video clip about Premion:

Cheddar TV talks OTT with Premion President Jim Wilson at the NY Stock Exchange

Jim Wilson Cheddar TV Interview NYSE
Premion president Jim Wilson joined Cheddar TV today at the New York Stock Exchange to discuss OTT.

Premion president Jim Wilson talks OTT advertising business momentum with Cheddar TV’s Kristin Scholer and
Tim Stenovic at the NY Stock Exchange today!

Watch the clip here:
Jim Wilson Cheddar TV NYSE

Three Takeaways on How OTT is Redefining Television Advertising

By Brian Hunt, Premion, Corporate VP of Business Development
LinkedIn, November 13, 2017

Last month, I joined industry peers from Google, Nielsen, Comcast and MediaOcean in a lively panel talk on the future of television advertising at the Next TV Summit in New York. Our industry is transforming quickly and there’s one common theme that our panelists agreed on: television advertising is getting redefined every day.

Audience fragmentation is accelerating in our ‘place-shifting era,’ where people consume content anywhere, anytime and across multiple devices. In turn, advertisers are grappling with how best to reach and meet changing consumer expectations.

So how can advertisers reach their right audiences and create more effective campaigns in our fast-changing TV landscape? Click through to my LinkedIn article for three key takeaways from our panel.

Join us at NYC Television Week & NAB Show New York for insights on OTT Advertising

OTT content choices, OTT television TV movie panel

by Jim Wilson, President of Premion

As we reflect upon the progress of 2017, there’s never been a more exciting time for the advancement and growth of OTT (over-the-top) content, advertising and related services.

Next week industry leaders will convene at NYC Television Week and the NAB Show New York to showcase the latest developments and thinking around the transformation of television.

Join us as we share our market perspectives on the future of OTT advertising at the following panels at next week’s events:

TV2020: Monetizing the Future @ NAB Show New York
Panel: OTT and Digital Opportunities

Wednesday October 18 | 3:15pm
Javits Convention Center, NYC

OTT monetization strategies, specialized for local TV broadcasters, will be the focus of our panel session.  I’ll be joining a panel of experts to offer a leading-edge look at how TV station groups can drive OTT revenue strategies for 2018 and beyond.

Advanced Advertising Summit @ NYC Television Week
Panel: Video Everywhere
Wednesday October 18 | 10:50am
Sheraton Times Square

The dramatic shift in viewing behavior presents significant challenges to traditional TV business assumptions. I’ll be joining this panel to explore the advertising implications of these quickly mainstreaming forms of streaming TV/video viewing, as well as how marketers and programmers can benefit now and into the future.

Next TV Summit @ NYC Television Week
Panel: Redefining Television Advertising
Wednesday October 18 | 11:50am
Sheraton Times Square

What are the new technologies and trends that are shaping what’s next in branding and advertising? Our Brian Hunt will join this panel to share perspectives on the winning formulas for advertisers in meeting consumer expectations and share their view of what the TV advertising business will look like two years down the line.

We look forward to a week of engaging discussions on the future of television and advertising.

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