Premion President, Jim Wilson, provides insights on Premion and OTT advertising in FierceBroadcasting’s new eBook “Thrusting Broadcasters into the Digital Future”…
Click here to go to the FierceBroadcasting website where you can download the eBook.
Television’s “big iron” broadcasting systems—vast collections of wires and machines in use since the medium’s birth nearly a century ago—are fading away as operations shift toward the cloud. This massive transition to IP protocols is far from complete but already the industry is trying to stay ahead of its many business implications.
The “on-off” switch still works the same, but nearly everything else has changed about connecting viewers with programming. Signals once transmitted in analog fashion via dedicated satellites and received with antenna are now encoded and distributed digitally and streamed via broadband. And it isn’t just a single industry modernizing in isolation – broadcast TV’s changes are occurring against the backdrop of relentless shifts across media and technology. Video content is now served up via dozens of connected devices, across more than 120 OTT networks and countless websites. Continue reading here…
If you missed the Blockchain Panel at The TV of Tomorrow Show last month, no worries, you can catch the podcast here, featuring Premion President Jim Wilson and MadHive CEO Adam Helfgott.
Click on the image below to listen to the podcast:
If you’re attending this week’s TV of Tomorrow Show in San Francisco, we invite you to join us on Wednesday, June 28th at 9:10am for our panel discussion “Blockchain Technology for Programmatic OTT Advertising.”
The panel will feature Premion President Jim Wilson and MadHive CEO Adam Helfgott, plus other blockchain and ad-tech experts from MediaVest, Ericsson and IBM iX, who will all share insight on how Blockchain can transform the advertising industry. Topics will include predictive analytics, cross-platform data portability and security, standardized segmentation and targeting, transparency and more. The panel will be moderated by Tim Hanlon, CEO of The Vertere Group.
You can see the complete lineup here.
To Download our PDF version, Click Here.
For more information, contact your local TEGNA sales team or complete our online form and we will contact you!
The Real Truth About OTT Advertising:
Millennials aren’t the only ones watching. More than 60% of OTT viewers are ages 25-54. That’s more than 90 million viewers!
More OTT Viewers are consuming content on Connected TVs. Almost 60% of the U.S. population use a Connected TV each month.
It’s not just cord cutters but cord extenders who want more entertainment options. 52% of U.S. broadband households subscribe to both Pay-TV and OTT services.
OTT is now mainstream. Today, 78% of U.S. consumers have OTT subscriptions and they’re spending more time watching OTT than ever before.
There are 188 Million OTT users. Over 64% access OTT on a streaming device at least once a day.
OTT advertising is growing rapidly. OTT is the fastest-growing segment of video advertising views. OTT ad revenues are forecasted to rise to $31.5 billion by 2018 from $8.4 billion in 2015.
Premion announced its partnership today with MadHive, a blockchain-based ad tech solutions provider. The partnership is in direct response to the growing fragmentation and lack of scalability in OTT advertising as well as the lack of transparency in the industry as a whole. By harnessing MadHive’s blockchain-powered solutions, Premion seeks to bring increased transparency and accountability to the opaque ad tech supply chain.
You can read more about it here: Digital TV News Net