JOIN US AT NYC TELEVISION WEEK & NAB SHOW NEW YORK FOR INSIGHTS ON OTT ADVERTISING

JOIN US AT NYC TELEVISION WEEK & NAB SHOW NEW YORK FOR INSIGHTS ON OTT ADVERTISING


by Jim Wilson, President of Premion

As we reflect upon the progress of 2017, there’s never been a more exciting time for the advancement and growth of OTT (over-the-top) content, advertising and related services.

Next week industry leaders will convene at NYC Television Week and the NAB Show New York to showcase the latest developments and thinking around the transformation of television.

Join us as we share our market perspectives on the future of OTT advertising at the following panels at next week’s events:

TV2020: Monetizing the Future @ NAB Show New York
Panel: OTT and Digital Opportunities

Wednesday October 18 | 3:15pm 
Javits Convention Center, NYC

OTT monetization strategies, specialized for local TV broadcasters, will be the focus of our panel session.  I’ll be joining a panel of experts to offer a leading-edge look at how TV station groups can drive OTT revenue strategies for 2018 and beyond.

Advanced Advertising Summit @ NYC Television Week
Panel: Video Everywhere
Wednesday October 18 | 10:50am
Sheraton Times Square

The dramatic shift in viewing behavior presents significant challenges to traditional TV business assumptions. I’ll be joining this panel to explore the advertising implications of these quickly mainstreaming forms of streaming TV/video viewing, as well as how marketers and programmers can benefit now and into the future.

Next TV Summit @ NYC Television Week
Panel: Redefining Television Advertising 
Wednesday October 18 | 11:50am
Sheraton Times Square

What are the new technologies and trends that are shaping what’s next in branding and advertising? Our Brian Hunt will join this panel to share perspectives on the winning formulas for advertisers in meeting consumer expectations and share their view of what the TV advertising business will look like two years down the line.

We look forward to a week of engaging discussions on the future of television and advertising.

IS OTT A BROADCAST OR DIGITAL BUY?

IS OTT A BROADCAST OR DIGITAL BUY?

OTT Advertising: The rise of OTT comes at a time when cable is seeing continuing declines

by Jim Wilson, President of Premion
MediaPost, Sept 27, 2017

The transformation of TV is happening faster than many anticipated. OTT (over-the-top) viewing is growing exponentially. It’s now the dominant platform for premium video viewing. While advertisers know they must be there, many are still asking: Is it a broadcast or a digital buy?

It’s time we look at OTT advertising differently.

In this golden age of TV, where consumers have more quality content options than ever, they’re embracing the speed at which TV is moving to the Internet, especially if it’s ad-funded and free.

eMarketer estimates there are 193.3 million OTT users in 2017, with 168.1 million U.S. connected TV users. The rise of OTT comes at a time when cable is seeing continuing declines as another million consumers cut the TV cord last quarter, per a DSL Report.

Click here to read the entire article in MediaPost.

Tips for OTT and TV Advertising Integration

by Annmarie Gatti

There’s no denying that OTT has hit the mainstream, solidifying its place in the media plans of advertisers. But as OTT continues to grow at a rapid rate, what do advertisers need to know about integrating OTT into their broadcast buys?

TEGNA Marketing offers insights into the value of integrating OTT and TV advertising in your ad campaign.

Advertisers are starting to recognize the benefits of combining TV and OTT advertising, and streaming services are making it easier and more efficient for advertisers to integrate TV and OTT in their media mix.

 

ABOUT THE AUTHOR

Annmarie Gatti is a Senior Marketing Executive with over 20 years of experience in managing physical and digital marketing and production for top-tier entertainment corporations. She has exceptional experience spearheading campaigns for high-profile releases and key entertainment franchises, and is expert in crafting strategies designed to establish market presence and increase profitability. As President of Gatti Entertainment Marketing, she has worked with Atari, TouchTunes, and Entertainment One, specializing in integrated marketing campaigns and brand management. As Senior Director of Marketing for Sony BMG Music Entertainment, she led the marketing strategy development and deployment for the Home Entertainment Group. She currently serves as Adjunct Professor of Marketing at SUNY Purchase College.

Thrusting broadcasters into the digital future: E-Book from FierceBroadcasting

Premion President, Jim Wilson, provides insights on Premion and OTT advertising in FierceBroadcasting’s new eBook “Thrusting Broadcasters into the Digital Future”…

Click here to go to the FierceBroadcasting website where you can download the eBook.

eBook intro:
Television’s “big iron” broadcasting systems—vast collections of wires and machines in use since the medium’s birth nearly a century ago—are fading away as operations shift toward the cloud. This massive transition to IP protocols is far from complete but already the industry is trying to stay ahead of its many business implications.

The “on-off” switch still works the same, but nearly everything else has changed about connecting viewers with programming. Signals once transmitted in analog fashion via dedicated satellites and received with antenna are now encoded and distributed digitally and streamed via broadband. And it isn’t just a single industry modernizing in isolation – broadcast TV’s changes are occurring against the backdrop of relentless shifts across media and technology. Video content is now served up via dozens of connected devices, across more than 120 OTT networks and countless websites.  Continue reading here…

ABOUT THE AUTHOR

Annmarie Gatti is a Senior Marketing Executive with over 20 years of experience in managing physical and digital marketing and production for top-tier entertainment corporations. She has exceptional experience spearheading campaigns for high-profile releases and key entertainment franchises, and is expert in crafting strategies designed to establish market presence and increase profitability. As President of Gatti Entertainment Marketing, she has worked with Atari, TouchTunes, and Entertainment One, specializing in integrated marketing campaigns and brand management. As Senior Director of Marketing for Sony BMG Music Entertainment, she led the marketing strategy development and deployment for the Home Entertainment Group. She currently serves as Adjunct Professor of Marketing at SUNY Purchase College.

The Path Forward For Our Advertising Transparency Agenda

The Path Forward For Our Advertising Transparency Agenda

by Jim Wilson, President of Premion
Forbes.com, August 4, 2017

By any measure, media transparency remains the hot-button issue for advertisers today. Beyond voicing their concerns, we’ve seen two of the world’s largest advertisers pull back their digital ad spending. Both P&G and Unilever are putting their money where their mouths are, with P&G cutting spending by 41% year over year and Unilever doing the same by a whopping 59%.

At this year’s Cannes Lions, media industry leaders convened to address the ways they are working to improve transparency, and we saw Ebiquity launch its Media Transparency Score at the event in the hopes of becoming one of the standard benchmarks for the industry.

Click through to Jim’s article in Forbes to read more.