Join us at the TV of Tomorrow Show on Thursday Dec 7

Join us at the TV of Tomorrow Show on Thursday Dec 7

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Join us on Thursday, December 7

If you’re attending this week’s TV of Tomorrow Show in New York City, we invite you to join us on Thursday, December 7 at 1:15pm for our panel discussion “Data-Driven Advertising: Hurdles and Opportunities.”

The panel will feature Premion President Jim Wilson and executives at the forefront of advanced TV advertising. Topics will include brand safety, blockchain, addressable, consolidation and more.

You can see the complete lineup here.

Five Tips For Effective OTT/CTV Advertising Buying And Planning

Five Tips For Effective OTT/CTV Advertising Buying And Planning

Media buyers and planners need to get acclimated on the OTT/CTV advertising landscape

By Brian Hunt, Premion, Corporate VP of Business Development

LinkedIn, Nov 29, 2017

I recently spoke at the National Association of Broadcasters (NAB) OTT: Local Media Case Studies panel to share insights on advancements in the rapidly growing OTT or CTV (connected TV) space. In 2017, a total of 22.2 million U.S. adults will have cut the cord as more consumers turn to OTT as their primary video signal.

The dramatic shift in media viewing habits present real challenges for traditional local DMA media buyers. Media buyers and planners need to get acclimated on the OTT landscape to effectively reach the right audiences on these new distribution platforms.

Click here to LinkedIn to read about the five tips for effective buying and planning of OTT advertising from our panel…

And a short video clip about Premion:

Cord-Cutters and Cord-Nevers Spark the New Era of Advertising: Jim Wilson on Cheddar TV

Cord-Cutters and Cord-Nevers Spark the New Era of Advertising: Jim Wilson on Cheddar TV

November 20, 2017 / InterviewJim Wilson / No Comment

Jim Wilson: Consumer eyes are moving away from cable TV and towards OTT providers

The new era of advertising is here. Consumer eyes are moving away from cable TV and towards OTT providers. Premion President Jim Wilson shares insights on OTT and how Premion helps advertisers reach cord-cutters as they migrate away from traditional media outlets…

You can see the full interview here on Cheddar TV:

Jim Wilson - President of Premion Media

Three Takeaways on How OTT is Redefining Television Advertising

Three Takeaways on How OTT is Redefining Television Advertising

How OTT advertisers can reach their right audiences and create more effective campaigns

By Brian Hunt, Premion, Corporate VP of Business Development
LinkedIn, November 13, 2017

Last month, I joined industry peers from Google, Nielsen, Comcast and MediaOcean in a lively panel talk on the future of television advertising at the Next TV Summit in New York. Our industry is transforming quickly and there’s one common theme that our panelists agreed on: television advertising is getting redefined every day.

Audience fragmentation is accelerating in our ‘place-shifting era,’ where people consume content anywhere, anytime and across multiple devices. In turn, advertisers are grappling with how best to reach and meet changing consumer expectations.

So how can advertisers reach their right audiences and create more effective campaigns in our fast-changing TV landscape? Click through to my LinkedIn article for three key takeaways from our panel.

Working Together to Combat Ad Fraud with Blockchain

Working Together to Combat Ad Fraud with Blockchain

How our industry can harness the power of blockchain

by Will Felcon, Head of Product and Technology, Premion

Blockchain offers tremendous promise to fix the growing ad fraud problem, but it will take greater collaboration among industry players to drive its progress. According to a CNBC report, ad fraud will cost brands $16.4 billion globally this year, and nearly 20 percent of total digital ad spend was wasted in 2016.

As a technologist, I keep a keen eye on how our industry can harness the power of blockchain. As such, we at TEGNA along with MadHive and IBM are founding members of AdLedger, the adtech industry’s blockchain consortium. Our consortium meets regularly to drive our blockchain agenda forward to bring increased transparency and data security to the ad tech supply chain.

Read full article on LinkedIn