Five Tips For Effective OTT/CTV Advertising Buying And Planning

Five Tips For Effective OTT/CTV Advertising Buying And Planning

I recently spoke at the National Association of Broadcasters (NAB) OTT: Local Media Case Studies panel to share insights on advancements in the rapidly growing OTT or CTV (connected TV) space. In 2017, a total of 22.2 million U.S. adults will have cut the cord as more consumers turn to OTT as their primary video signal.

The dramatic shift in media viewing habits present real challenges for traditional local DMA media buyers. Media buyers and planners need to get acclimated on the OTT landscape to effectively reach the right audiences on these new distribution platforms.

Click here to read Brian Hunt’s full article on LinkedIn.

And click on the below short video clip about Premion:

Three Takeaways on How OTT is Redefining Television Advertising

Three Takeaways on How OTT is Redefining Television Advertising

Last month, I joined industry peers from Google, Nielsen, Comcast and MediaOcean in a lively panel talk on the future of television advertising at the Next TV Summit in New York. Our industry is transforming quickly and there’s one common theme that our panelists agreed on: television advertising is getting redefined every day.

Audience fragmentation is accelerating in our ‘place-shifting era,’ where people consume content anywhere, anytime and across multiple devices. In turn, advertisers are grappling with how best to reach and meet changing consumer expectations.

So how can advertisers reach their right audiences and create more effective campaigns in our fast-changing TV landscape?

Click through to my LinkedIn article for three key takeaways from our panel.