Thrusting broadcasters into the digital future: E-Book from FierceBroadcasting

Premion President, Jim Wilson, provides insights on Premion and OTT advertising in FierceBroadcasting’s new eBook “Thrusting Broadcasters into the Digital Future”…

Click here to go to the FierceBroadcasting website where you can download the eBook.

eBook intro:
Television’s “big iron” broadcasting systems—vast collections of wires and machines in use since the medium’s birth nearly a century ago—are fading away as operations shift toward the cloud. This massive transition to IP protocols is far from complete but already the industry is trying to stay ahead of its many business implications.

The “on-off” switch still works the same, but nearly everything else has changed about connecting viewers with programming. Signals once transmitted in analog fashion via dedicated satellites and received with antenna are now encoded and distributed digitally and streamed via broadband. And it isn’t just a single industry modernizing in isolation – broadcast TV’s changes are occurring against the backdrop of relentless shifts across media and technology. Video content is now served up via dozens of connected devices, across more than 120 OTT networks and countless websites.  Continue reading here…

The Path Forward For Our Advertising Transparency Agenda

forbes technology council logo

by Jim Wilson, President of Premion
Forbes.com, August 4, 2017

By any measure, media transparency remains the hot-button issue for advertisers today. Beyond voicing their concerns, we’ve seen two of the world’s largest advertisers pull back their digital ad spending. Both P&G and Unilever are putting their money where their mouths are, with P&G cutting spending by 41% year over year and Unilever doing the same by a whopping 59%.

At this year’s Cannes Lions, media industry leaders convened to address the ways they are working to improve transparency, and we saw Ebiquity launch its Media Transparency Score at the event in the hopes of becoming one of the standard benchmarks for the industry.

Click through to Jim’s article in Forbes to read more.

Blockchain Technology Podcast from The TV Show of Tomorrow

TV of Tomorrow Show Blockchain Panel

If you missed the Blockchain Panel at The TV of Tomorrow Show last month, no worries, you can catch the podcast here, featuring Premion President Jim Wilson and MadHive CEO Adam Helfgott.

TVOT show Blockchain Panel with Premion President Jim Wilson and MediaVest's Jonathan Boker

Premion President Jim Wilson and MediaVest’s Jonathan Boker

 

 

Join Us at the TV of Tomorrow Show on Wed June 28th for a Blockchain Discussion

premion TVoT show

If you’re attending this week’s TV of Tomorrow Show in San Francisco, we invite you to join us on Wednesday, June 28th at 9:10am for our panel discussion “Blockchain Technology for Programmatic OTT Advertising.”

The panel will feature Premion President Jim Wilson and MadHive CEO Adam Helfgott, plus other blockchain and ad-tech experts from MediaVest, Ericsson and IBM iX, who will all share insight on how Blockchain can transform the advertising industry.  Topics will include predictive analytics, cross-platform data portability and security, standardized segmentation and targeting, transparency and more. The panel will be moderated by Tim Hanlon, CEO of The Vertere Group.

You can see the complete lineup here.

 

THE REAL TRUTH ABOUT OTT ADVERTISING

OTT Advertising | Digital Marketing Strategies - Premion

To Download our PDF version, Click Here.

For more information, contact your local TEGNA sales team or complete our online form and we will contact you!

 

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