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CES Takeaways: Three OTT Predictions to Watch for in 2018

CES Takeaways: Three OTT Predictions to Watch for in 2018

While I’ve attended the annual Consumer Electronics Show for decades, being a media executive attendee this year felt different as so many consumer electronics are increasingly dependent on content, video and associated advertising. This year, I had the opportunity to...

Join us at the TV of Tomorrow Show on Thursday Dec 7

Join us at the TV of Tomorrow Show on Thursday Dec 7

If you’re attending this week’s TV of Tomorrow Show in New York City, we invite you to join us on Thursday, December 7 at 1:15pm for our panel discussion “Data-Driven Advertising: Hurdles and Opportunities.” The panel will feature Premion President Jim Wilson and...

Five Tips For Effective OTT/CTV Advertising Buying And Planning

Five Tips For Effective OTT/CTV Advertising Buying And Planning

I recently spoke at the National Association of Broadcasters (NAB) OTT: Local Media Case Studies panel to share insights on advancements in the rapidly growing OTT or CTV (connected TV) space. In 2017, a total of 22.2 million U.S. adults will have cut the cord as more...

Working Together to Combat Ad Fraud with Blockchain

Working Together to Combat Ad Fraud with Blockchain

Blockchain offers tremendous promise to fix the growing ad fraud problem, but it will take greater collaboration among industry players to drive its progress. According to a CNBC report, ad fraud will cost brands $16.4 billion globally this year, and nearly 20 percent...