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Gabbcon Panel: The Next Generation of Local TV

Gabbcon Panel: The Next Generation of Local TV

Premion's Will Felcon talks about the evolution of local broadcast at GABBON NY with Gabbcon CEO Gabe Greenberg and Publicis Media's Frank Friedman. You can watch the entire panel here or by clicking on the image below....

Join us at the TV of Tomorrow Show on Thursday Dec 7

Join us at the TV of Tomorrow Show on Thursday Dec 7

If you’re attending this week’s TV of Tomorrow Show in New York City, we invite you to join us on Thursday, December 7 at 1:15pm for our panel discussion “Data-Driven Advertising: Hurdles and Opportunities.” The panel will feature Premion President Jim Wilson and...

Working Together to Combat Ad Fraud with Blockchain

Working Together to Combat Ad Fraud with Blockchain

Blockchain offers tremendous promise to fix the growing ad fraud problem, but it will take greater collaboration among industry players to drive its progress. According to a CNBC report, ad fraud will cost brands $16.4 billion globally this year, and nearly 20 percent...

Tips for OTT and TV Advertising Integration

Tips for OTT and TV Advertising Integration

There’s no denying that OTT has hit the mainstream, solidifying its place in the media plans of advertisers. But as OTT continues to grow at a rapid rate, what do advertisers need to know about integrating OTT into their broadcast buys? TEGNA Marketing offers insights...