Blog

Join us at the TV of Tomorrow Show on Thursday Dec 7

Join us at the TV of Tomorrow Show on Thursday Dec 7

ocka Join us on Thursday, December 7 If you’re attending this week’s TV of Tomorrow Show in New York City, we invite you to join us on Thursday, December 7 at 1:15pm for our panel discussion “Data-Driven Advertising: Hurdles and Opportunities.” The panel will feature...

Five Tips For Effective OTT/CTV Advertising Buying And Planning

Five Tips For Effective OTT/CTV Advertising Buying And Planning

Media buyers and planners need to get acclimated on the OTT/CTV advertising landscape By Brian Hunt, Premion, Corporate VP of Business Development LinkedIn, Nov 29, 2017 I recently spoke at the National Association of Broadcasters (NAB) OTT: Local Media Case Studies...

Three Takeaways on How OTT is Redefining Television Advertising

Three Takeaways on How OTT is Redefining Television Advertising

How OTT advertisers can reach their right audiences and create more effective campaigns By Brian Hunt, Premion, Corporate VP of Business Development LinkedIn, November 13, 2017 Last month, I joined industry peers from Google, Nielsen, Comcast and MediaOcean in a...

Working Together to Combat Ad Fraud with Blockchain

Working Together to Combat Ad Fraud with Blockchain

How our industry can harness the power of blockchain by Will Felcon, Head of Product and Technology, Premion Blockchain offers tremendous promise to fix the growing ad fraud problem, but it will take greater collaboration among industry players to drive its progress....

IS OTT A BROADCAST OR DIGITAL BUY?

IS OTT A BROADCAST OR DIGITAL BUY?

OTT Advertising: The rise of OTT comes at a time when cable is seeing continuing declines by Jim Wilson, President of Premion MediaPost, Sept 27, 2017 The transformation of TV is happening faster than many anticipated. OTT (over-the-top) viewing is growing...

Tips for OTT and TV Advertising Integration

by Annmarie Gatti There’s no denying that OTT has hit the mainstream, solidifying its place in the media plans of advertisers. But as OTT continues to grow at a rapid rate, what do advertisers need to know about integrating OTT into their broadcast buys? TEGNA...